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Semen Tonasa
Indonesia
Category
Construction Materials
Active Year
1968-present
Founders
State-owned (initially)
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading cement manufacturer known for quality and sustainability
Customers' Perceptions
High product quality with strong market presence, but competition from other cement manufacturers is increasing
Target Customers
Construction companies, real estate developers, industrial users
Key Competitors
Semen Indonesia, Indocement, Semen Gresik
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