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Lazada Indonesia
Indonesia
Category
E-commerce
Active Year
2012-present
Founders
Joint Venture
Website
Estimated Brand Value (2024)
$2.0 billion
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading e-commerce platform known for a wide range of products and fast delivery
Customers' Perceptions
High customer satisfaction due to variety and convenience, but competition from other e-commerce platforms is increasing
Target Customers
Urban consumers, young adults, tech-savvy individuals
Key Competitors
Tokopedia, Shopee, Bukalapak
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