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Asia Brewery
Philippines
Category
Beverages
Active Year
1982-present
Founders
Lucio Tan
Website
Estimated Brand Value (2024)
$1.5 billion
Net Promotion Score (NPS) (2024)
52
Customers Satisfaction (1-10) (2024)
8.6/10
Unique Selling Proposition (USP)
Leading beverage company known for innovation and affordability
Customers' Perceptions
High customer satisfaction due to product variety and pricing, but competition from other beverage companies is increasing
Target Customers
Retailers, food service providers, consumers
Key Competitors
San Miguel Brewery, Coca-Cola Beverages Philippines, Pepsi-Cola Products Philippines
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