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Asia Aviation
Thailand
Category
Aviation
Active Year
2006-present
Founders
Tassapon Bijleveld
Website
Estimated Brand Value (2024)
$800 million
Net Promotion Score (NPS) (2024)
40
Customers Satisfaction (1-10) (2024)
8.0/10
Unique Selling Proposition (USP)
Leading low-cost airline known for affordability and extensive domestic routes
Customers' Perceptions
High customer satisfaction due to affordability, but concerns over service quality and competition from other low-cost carriers are noted
Target Customers
Budget-conscious travelers, tourists, business travelers
Key Competitors
Nok Air, Thai Lion Air, AirAsia
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