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Ashley
South Korea
Category
Food & Beverage
Active Year
2003-present
Founders
E-Land Group
Website
Estimated Brand Value (2024)
$400 million
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Popular buffet restaurant chain known for its wide variety of dishes
Customers' Perceptions
Ashley is popular for its buffet-style dining, offering a wide variety of dishes, including Western and Korean cuisine. Customers appreciate the variety but sometimes find the quality inconsistent across locations.
Target Customers
Families, office workers, and young professionals seeking a wide variety of dining options in a buffet setting.
Key Competitors
VIPS, Seven Springs, La Grillia
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