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ASB Bank
New Zealand
Category
Banking, Financial Services
Active Year
1847 - Present
Founders
New Zealand Government (Now CBA)
Website
Estimated Brand Value (2024)
$4 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Major financial institution known for its wide range of banking and financial services
Customers' Perceptions
ASB Bank is well-regarded for its comprehensive banking services, trusted by New Zealand consumers. Customers appreciate the reliability but sometimes find the fees high.
Target Customers
Individuals, families, and businesses seeking reliable banking and financial services.
Key Competitors
ANZ, Westpac, BNZ
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