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Asahi Beverages
Australia
Category
Beverages & Alcohol
Active Year
1889-present
Founders
Kanbei Osawa
Website
Estimated Brand Value (2024)
$10 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading beverage company known for its premium beer, cider, and soft drinks
Customers' Perceptions
Asahi Beverages is respected for its premium beverages, including beer, cider, and soft drinks, making it a popular choice among Australian consumers. Customers appreciate the quality but sometimes find the prices higher than competitors.
Target Customers
Beer and cider enthusiasts, young adults, and individuals seeking premium beverage options.
Key Competitors
Carlton & United Breweries, Coca-Cola Amatil, PepsiCo
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