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Artichoke
Singapore
Category
Food & Beverage
Active Year
2010-present
Founders
Bjorn Shen
Website
Estimated Brand Value (2024)
$10 million
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading Middle Eastern-inspired restaurant known for unique flavors and casual dining
Customers' Perceptions
High customer satisfaction due to unique dining experience, but competition from other restaurants is increasing
Target Customers
Food enthusiasts, tourists, young adults
Key Competitors
Wild Honey, Blu Kouzina, Esquina
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