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Arnott's
Australia
Category
Food & Biscuits
Active Year
1865-present
Founders
William Arnott
Website
Estimated Brand Value (2024)
$2 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic Australian biscuit brand known for its wide range of popular biscuits and snacks
Customers' Perceptions
Arnott�s is loved for its extensive range of biscuits and snacks, making it a staple in Australian households. Customers appreciate the variety but sometimes find the product quality inconsistent.
Target Customers
Families, snack lovers, and individuals seeking a wide range of classic Australian biscuits and snacks.
Key Competitors
Tim Tam, Monte Carlo, Kingston
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