top of page
Aqua
Indonesia
Category
Beverages
Active Year
1973-present
Founders
Tirto Utomo
Website
Estimated Brand Value (2024)
$1.5 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading bottled water brand known for purity and health benefits
Customers' Perceptions
High brand loyalty with strong market presence, but competition from other bottled water brands is increasing
Target Customers
Health-conscious consumers, retailers, food service providers
Key Competitors
Le Minerale, VIT, Club
bottom of page