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AP Thailand
Thailand
Category
Real Estate
Active Year
1991-present
Founders
Anuphong Assavabhokhin
Website
Estimated Brand Value (2024)
$1.5 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading real estate developer known for residential and commercial projects
Customers' Perceptions
High-quality developments with strong brand recognition, but competition from other developers is increasing
Target Customers
Real estate investors, urban dwellers, businesses
Key Competitors
Sansiri, Pruksa Real Estate, SC Asset Corporation
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