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Aoraki Mount Cook Alpine Village
New Zealand
Category
Tourism, Hospitality
Active Year
1987 - Present
Founders
New Zealand Government
Website
Estimated Brand Value (2024)
$100 million
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic tourist destination offering luxurious accommodations and experiences in the Southern Alps
Customers' Perceptions
Aoraki Mount Cook Alpine Village is well-liked for its luxurious accommodations and unique experiences in the Southern Alps, attracting tourists from around the world. Customers appreciate the exclusivity but sometimes find the prices premium.
Target Customers
Luxury travelers, nature enthusiasts, and adventure seekers seeking unique and exclusive experiences in the Southern Alps.
Key Competitors
Hermitage Hotel, Mount Cook Ski Planes & Helicopters, Glacier Explorers
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