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Antam
Indonesia
Category
Mining & Metals
Active Year
1968-present
Founders
State-owned (initially)
Website
Estimated Brand Value (2024)
$2.0 billion
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading mining and metals company known for gold and nickel production
Customers' Perceptions
High product quality with strong export focus, but environmental concerns and competition from international companies are noted
Target Customers
Industrial users, exporters, government agencies
Key Competitors
Freeport Indonesia, Vale Indonesia, Timah
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