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Ann Joo Resources
Malaysia
Category
Steel Manufacturing
Active Year
1946-present
Founders
Lim family
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
48
Customers Satisfaction (1-10) (2024)
8.4/10
Unique Selling Proposition (USP)
Leading steel manufacturer known for quality and innovation
Customers' Perceptions
High product quality with strong market presence, but competition from other steel manufacturers is increasing
Target Customers
Industrial users, construction companies, exporters
Key Competitors
Southern Steel, Malaysia Steel Works, CSC Steel Holdings
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