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Ancol Dreamland
Indonesia
Category
Tourism & Entertainment
Active Year
1966-present
Founders
State-owned (initially)
Website
Estimated Brand Value (2024)
$1.0 billion
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Iconic recreational park known for diverse entertainment options
Customers' Perceptions
High visitor satisfaction due to variety of attractions, but competition from newer entertainment venues is increasing
Target Customers
Families, tourists, and young adults
Key Competitors
Trans Studio, Dunia Fantasi, Taman Mini Indonesia Indah
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