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Anaconda
Australia
Category
Retail & Outdoor
Active Year
2004-present
Founders
Spotlight Group
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Leading outdoor and adventure retailer known for its wide range of camping, hiking, and outdoor gear
Customers' Perceptions
Anaconda is popular for its extensive selection of camping, hiking, and outdoor gear, making it a go-to destination for outdoor enthusiasts. Customers appreciate the variety but sometimes find the prices higher than competitors.
Target Customers
Outdoor enthusiasts, families, and adventure seekers seeking a wide range of camping, hiking, and outdoor gear.
Key Competitors
BCF, Kathmandu, Macpac
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