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Ampol
Australia
Category
Oil & Energy
Active Year
1936-present
Founders
Australian Motorists Petrol Company
Website
Estimated Brand Value (2024)
$12 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Leading fuel and convenience retailer known for its high-quality fuel and extensive network
Customers' Perceptions
Ampol is respected for its high-quality fuel and extensive network of service stations, trusted by Australian motorists. Customers appreciate the reliability but sometimes find the prices higher than competitors.
Target Customers
Motorists, commuters, and travelers seeking reliable fuel and convenience products.
Key Competitors
Caltex Australia, BP Australia, Shell Australia
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