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Amorepacific
South Korea
Category
Cosmetics
Active Year
1945-present
Founders
Suh Sung-whan
Website
Estimated Brand Value (2024)
$10 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading beauty and skincare company with innovative products
Customers' Perceptions
Amorepacific is revered for its innovation in beauty and skincare, offering a wide range of high-quality products. Customers trust the brand but find the products expensive.
Target Customers
Beauty-conscious individuals, professionals, and luxury skincare consumers looking for innovative beauty solutions.
Key Competitors
LG Household & Health Care, Shiseido, Est�e Lauder
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