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Alliance Bank Malaysia
Malaysia
Category
Banking & Finance
Active Year
1958-present
Founders
Chua Guan Kee
Website
Estimated Brand Value (2024)
$1.0 billion
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading commercial bank known for personal and business banking services
Customers' Perceptions
Reliable banking services with strong customer trust, but competition from larger banks is increasing
Target Customers
Retail customers, SMEs, expatriates
Key Competitors
Maybank, CIMB Group, Public Bank
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