top of page
Allens
Australia
Category
Food & Confectionery
Active Year
1891-present
Founders
Alfred Allen
Website
Estimated Brand Value (2024)
$300 million
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic Australian confectionery brand known for its wide range of lollies and sweets
Customers' Perceptions
Allens is loved for its extensive range of lollies and sweets, making it a favorite among Australian snack lovers. Customers appreciate the variety but sometimes find the products too sweet.
Target Customers
Families, children, and snack lovers seeking a wide range of classic Australian lollies and sweets.
Key Competitors
The Natural Confectionery Co., Red Frogs, Haribo
bottom of page