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Allbirds
New Zealand
Category
Retail, Footwear
Active Year
2014 - Present
Founders
Tim Brown & Joey Zwillinger
Website
Estimated Brand Value (2024)
$1.7 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Sustainable footwear brand known for its eco-friendly materials and comfortable shoes
Customers' Perceptions
Allbirds is well-liked for its commitment to sustainability and comfort, making it a popular choice among eco-conscious consumers. Customers appreciate the quality but sometimes find the prices higher than other footwear brands.
Target Customers
Eco-conscious consumers, young adults, and individuals seeking comfortable and sustainable footwear.
Key Competitors
Nike, Adidas, Rothy's
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