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All Nippon Airways (ANA)
Japan
Category
Aviation
Active Year
1952-present
Founders
Takeshi Nagano
Website
Estimated Brand Value (2024)
$8 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Premier airline with a focus on service and safety
Customers' Perceptions
ANA is admired for its exceptional service and commitment to safety, making it one of Japan's leading airlines. Passengers appreciate the comfort and reliability, though some find the prices higher than budget carriers.
Target Customers
Business travelers, families, and tourists seeking a premium and reliable flying experience.
Key Competitors
Japan Airlines, Skymark Airlines, Air Do
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