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Alibaba
China
Category
E-commerce & Technology
Active Year
1999-present
Founders
Jack Ma
Website
Estimated Brand Value (2024)
$600 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading tech conglomerate known for its e-commerce platforms, cloud computing services, and innovative digital finance solutions
Customers' Perceptions
Alibaba is well-loved for its diverse digital offerings, making it a global leader in e-commerce, cloud computing, and fintech. Customers enjoy the convenience but sometimes find the platforms overwhelming due to the vast range of services.
Target Customers
Online shoppers, businesses, and tech enthusiasts seeking comprehensive e-commerce platforms, cloud computing services, and innovative digital finance solutions.
Key Competitors
Tencent, JD.com, Amazon
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