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Alfamidi
Indonesia
Category
Retail
Active Year
2007-present
Founders
Djoko Susanto
Website
Estimated Brand Value (2024)
$2.0 billion
Net Promotion Score (NPS) (2024)
48
Customers Satisfaction (1-10) (2024)
8.4/10
Unique Selling Proposition (USP)
Leading convenience store chain known for accessibility and variety
Customers' Perceptions
High customer satisfaction due to convenience and product variety, but competition from Indomaret is strong
Target Customers
Urban consumers, families, young adults
Key Competitors
Indomaret, Circle K, 7-Eleven
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