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Alexandra Village Food Centre

Singapore

Category

Food & Beverage

Active Year

1971-present

Founders

Government of Singapore

Website

Estimated Brand Value (2024)

$20 million

Net Promotion Score (NPS) (2024)

50

Customers Satisfaction (1-10) (2024)

8.5/10

Unique Selling Proposition (USP)

Popular hawker center known for local flavors and vibrant atmosphere

Customers' Perceptions

High customer satisfaction due to variety and quality, but competition from other hawker centers is increasing

Target Customers

Local food enthusiasts, tourists, families

Key Competitors

Newton Food Centre, Old Airport Road Food Centre, Chomp Chomp Food Centre

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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