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Aldi Australia
Australia
Category
Retail & Supermarkets
Active Year
2001-present
Founders
Theo Albrecht
Website
Estimated Brand Value (2024)
$5 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Popular discount supermarket chain known for its affordable prices and private label products
Customers' Perceptions
Aldi is well-liked for its affordable prices and high-quality private label products, making it a popular choice among budget-conscious Australians. Customers appreciate the savings but sometimes find the product range limited compared to larger supermarkets.
Target Customers
Budget-conscious consumers, families, and individuals seeking affordable and high-quality groceries.
Key Competitors
Coles, Woolworths, IGA
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