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Alaska Milk Corporation
Philippines
Category
Food & Beverage
Active Year
1972-present
Founders
Wilfred Uytengsu Sr.
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading dairy company known for quality and innovation
Customers' Perceptions
High customer satisfaction due to product quality and affordability, but competition from other dairy companies is increasing
Target Customers
Retailers, food service providers, consumers
Key Competitors
Nestl� Philippines, Magnolia Inc., Selecta
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