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Akihabara
Japan
Category
Retail & Electronics Town
Active Year
1940s-present
Founders
N/A
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Iconic district known for electronics, anime, and gaming culture
Customers' Perceptions
High tourist and enthusiast satisfaction due to variety and culture, but competition from other shopping districts is increasing
Target Customers
Tourists, anime and gaming enthusiasts, tech shoppers
Key Competitors
Shibuya, Shinjuku, Harajuku
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