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Ajinomoto
Japan
Category
Food & Beverage
Active Year
1909-present
Founders
Saburosuke Suzuki II
Website
Estimated Brand Value (2024)
$10 billion
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Leading food and chemical company known for quality and innovation
Customers' Perceptions
High customer satisfaction due to product effectiveness and brand recognition, but competition from other food and chemical companies is increasing
Target Customers
Food manufacturers, consumers, healthcare providers
Key Competitors
Kikkoman, Otsuka Pharmaceutical, Nichirei Corporation
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