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AJ Hackett Bungy
New Zealand
Category
Tourism, Adventure Tourism
Active Year
1988 - Present
Founders
AJ Hackett & Henry van Asch
Website
Estimated Brand Value (2024)
$100 million
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic adventure tourism company known for pioneering the bungy jumping industry in New Zealand
Customers' Perceptions
AJ Hackett Bungy is well-loved for its role in pioneering the bungy jumping industry, offering thrilling adventure experiences in New Zealand. Customers appreciate the adrenaline rush but sometimes find the prices higher than other adventure activities.
Target Customers
Adventure seekers, tourists, and thrill enthusiasts seeking iconic and adrenaline-pumping bungy jumping experiences.
Key Competitors
Skyline Enterprises, Shotover Jet, Skydive New Zealand
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