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AJ Hackett Bungy

New Zealand

Category

Tourism, Adventure Tourism

Active Year

1988 - Present

Founders

AJ Hackett & Henry van Asch

Website

Estimated Brand Value (2024)

$100 million

Net Promotion Score (NPS) (2024)

75

Customers Satisfaction (1-10) (2024)

9

Unique Selling Proposition (USP)

Iconic adventure tourism company known for pioneering the bungy jumping industry in New Zealand

Customers' Perceptions

AJ Hackett Bungy is well-loved for its role in pioneering the bungy jumping industry, offering thrilling adventure experiences in New Zealand. Customers appreciate the adrenaline rush but sometimes find the prices higher than other adventure activities.

Target Customers

Adventure seekers, tourists, and thrill enthusiasts seeking iconic and adrenaline-pumping bungy jumping experiences.

Key Competitors

Skyline Enterprises, Shotover Jet, Skydive New Zealand

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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