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AirAsia
Malaysia
Category
Aviation
Active Year
1993-present
Founders
Tony Fernandes
Website
Estimated Brand Value (2024)
$3.0 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading low-cost airline known for affordability and extensive routes
Customers' Perceptions
High customer satisfaction due to affordability and convenience, but competition from other low-cost carriers is increasing
Target Customers
Budget-conscious travelers, tourists, business travelers
Key Competitors
Malindo Air, Scoot, Jetstar Asia
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