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Air China
China
Category
Aviation
Active Year
1988-present
Founders
Chinese Government
Website
Estimated Brand Value (2024)
$25 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Major airline known for its extensive international route network and premium services
Customers' Perceptions
Air China is well-regarded for its extensive international routes and premium services, making it a preferred choice for business travelers. Customers appreciate the network but sometimes find the in-flight experience less luxurious than global airlines.
Target Customers
Business travelers, international tourists, and premium passengers seeking reliable and extensive international air travel services.
Key Competitors
China Southern Airlines, China Eastern Airlines, Hainan Airlines
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