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AIA Vietnam
Vietnam
Category
Insurance
Active Year
2000-present
Founders
AIA Group (Hong Kong)
Website
Estimated Brand Value (2024)
$400 million
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading life insurance provider with a focus on personalized services
Customers' Perceptions
Reliable insurance products with strong customer support, but premiums are higher than some competitors
Target Customers
Individuals, families, and businesses
Key Competitors
Prudential Vietnam, Manulife Vietnam, Bao Viet Life
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