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Agribank
Vietnam
Category
Banking & Finance
Active Year
1988-present
Founders
State-owned (initially)
Website
Estimated Brand Value (2024)
$2.0 billion
Net Promotion Score (NPS) (2024)
38
Customers Satisfaction (1-10) (2024)
7.9/10
Unique Selling Proposition (USP)
Leading state-owned bank with a focus on rural development
Customers' Perceptions
Reliable banking services with a focus on rural areas, but limited digital services are noted
Target Customers
Farmers, SMEs, and rural communities
Key Competitors
BIDV, Vietcombank, LienVietPostBank
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