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Afterpay
Australia
Category
Financial Technology
Active Year
2015-present
Founders
Nick Molnar & Anthony Eisen
Website
Estimated Brand Value (2024)
$15 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading buy now, pay later platform known for its interest-free payment options and user-friendly app
Customers' Perceptions
Afterpay is popular for its interest-free payment options and easy-to-use app, making it a favorite among Australian shoppers. Customers appreciate the convenience but sometimes find the spending limits restrictive.
Target Customers
Young adults, online shoppers, and budget-conscious consumers seeking flexible payment options.
Key Competitors
Zip, Klarna, Openpay
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