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AFT Pharmaceuticals
New Zealand
Category
Pharmaceuticals
Active Year
1997 - Present
Founders
Dr. Hartley Atkinson
Website
Estimated Brand Value (2024)
$200 million
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading pharmaceutical company known for its innovative over-the-counter products and prescription medicines
Customers' Perceptions
AFT Pharmaceuticals is respected for its innovation in pharmaceuticals, offering reliable over-the-counter products and prescription medicines. Clients appreciate the efficacy but sometimes find the prices higher than other brands.
Target Customers
Healthcare professionals, pharmacies, and patients seeking innovative and reliable over-the-counter products and prescription medicines.
Key Competitors
GSK, Pfizer, Bayer
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