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AfreecaTV
South Korea
Category
Streaming & Broadcasting
Active Year
2005-present
Founders
Nowcom
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Leading live streaming platform known for its diverse content and user interaction
Customers' Perceptions
AfreecaTV is popular for its live streaming content, offering a wide range of shows and user interactions. Viewers appreciate the variety but sometimes criticize the quality of content moderation.
Target Customers
Gamers, young adults, and tech-savvy users seeking interactive and diverse live streaming content.
Key Competitors
Twitch, YouTube Live, Naver TV
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