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Aeon Co. (M)
Malaysia
Category
Retail
Active Year
1984-present
Founders
Aeon Group (Japan)
Website
Estimated Brand Value (2024)
$2.0 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading retail chain known for variety and quality
Customers' Perceptions
High customer satisfaction due to product variety and service quality, but competition from other retailers is increasing
Target Customers
Urban consumers, families, expatriates
Key Competitors
Tesco Malaysia, Giant, Mydin Mohamed Holdings
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