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Adaro Energy
Indonesia
Category
Energy
Active Year
1982-present
Founders
Thohir Family
Website
Estimated Brand Value (2024)
$2.5 billion
Net Promotion Score (NPS) (2024)
38
Customers Satisfaction (1-10) (2024)
7.9/10
Unique Selling Proposition (USP)
Leading mining company known for coal production and export
Customers' Perceptions
Reliable product quality with strong export focus, but environmental concerns and regulatory issues are noted
Target Customers
Industrial buyers, energy companies, exporters
Key Competitors
Bumi Resources, Kaltim Prima Coal, PTBA
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