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Adam Road Food Centre
Singapore
Category
Food & Beverage
Active Year
1974-present
Founders
Government of Singapore
Website
Estimated Brand Value (2024)
$10 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Iconic hawker center known for diverse food offerings and quality
Customers' Perceptions
High customer satisfaction due to variety and authenticity, but competition from other hawker centers is increasing
Target Customers
Local food enthusiasts, tourists, families
Key Competitors
Newton Food Centre, Chomp Chomp Food Centre, Lau Pa Sat
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