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Actus
Japan
Category
Retail & Furniture
Active Year
1969-present
Founders
Inter IKEA Systems B.V.
Website
Estimated Brand Value (2024)
$400 million
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Scandinavian-inspired furniture and home goods
Customers' Perceptions
Actus is admired for its stylish, Scandinavian-inspired furniture and home goods. Customers appreciate the design and quality, though some find the prices higher than other home goods retailers.
Target Customers
Homeowners, interior design enthusiasts, and professionals seeking high-quality and stylish home furnishings.
Key Competitors
IKEA, Nitori, MUJI
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