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Ace Hardware Philippines
Philippines
Category
Retail
Active Year
1997-present
Founders
SM Group
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading home improvement retailer known for variety and quality
Customers' Perceptions
High customer satisfaction due to product variety and service quality, but competition from other home improvement retailers is increasing
Target Customers
Homeowners, contractors, interior designers
Key Competitors
Wilcon Depot, MC Home Depot, AllHome
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