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Ace Hardware Indonesia
Indonesia
Category
Retail
Active Year
1995-present
Founders
Kawan Lama Group
Website
Estimated Brand Value (2024)
$1.2 billion
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading home improvement and hardware retailer known for product variety and quality
Customers' Perceptions
High customer satisfaction due to variety and quality, but competition from online retailers is increasing
Target Customers
Households, DIY enthusiasts, contractors
Key Competitors
Kawan Lama Retail, Mitra10, IKEA
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