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ABS-CBN Corporation
Philippines
Category
Media & Entertainment
Active Year
1953-present
Founders
Eugenio Lopez Sr.
Website
Estimated Brand Value (2024)
$700 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading media and entertainment company known for quality content and innovation
Customers' Perceptions
High audience satisfaction due to content quality and variety, but competition from other media companies is increasing
Target Customers
Television viewers, radio listeners, online audiences
Key Competitors
GMA Network, TV5, CNN Philippines
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