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ABS-CBN Corporation

Philippines

Category

Media & Entertainment

Active Year

1953-present

Founders

Eugenio Lopez Sr.

Website

Estimated Brand Value (2024)

$700 million

Net Promotion Score (NPS) (2024)

54

Customers Satisfaction (1-10) (2024)

8.7/10

Unique Selling Proposition (USP)

Leading media and entertainment company known for quality content and innovation

Customers' Perceptions

High audience satisfaction due to content quality and variety, but competition from other media companies is increasing

Target Customers

Television viewers, radio listeners, online audiences

Key Competitors

GMA Network, TV5, CNN Philippines

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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