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ABC President
Indonesia
Category
Food & Beverage
Active Year
1991-present
Founders
PT Heinz ABC Indonesia
Website
Estimated Brand Value (2024)
$1.0 billion
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading food and beverage company with a focus on instant noodles and beverages
Customers' Perceptions
High product quality and strong market presence, but competition from other instant noodle brands is fierce
Target Customers
Retailers, food service providers, consumers
Key Competitors
Indomie, Mie Sedaap, Wings Food
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