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ABC-Mart
Japan
Category
Retail & Footwear
Active Year
1985-present
Founders
Masahiro Miki
Website
Estimated Brand Value (2024)
$3 billion
Net Promotion Score (NPS) (2024)
68
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Wide selection of footwear and apparel
Customers' Perceptions
ABC-Mart is favored for its extensive range of footwear and apparel, offering both international and local brands. Some customers feel the stores can be overcrowded.
Target Customers
Young adults, fashion-conscious individuals, and bargain hunters looking for trendy, affordable footwear.
Key Competitors
Uniqlo, GU, Shoes Plaza
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