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ABC (Australian Broadcasting Corporation)

Australia

Category

Media & Broadcasting

Active Year

1932-present

Founders

Australian Government

Website

Estimated Brand Value (2024)

$3 billion

Net Promotion Score (NPS) (2024)

74

Customers Satisfaction (1-10) (2024)

9

Unique Selling Proposition (USP)

National broadcaster known for its news, educational programs, and diverse content

Customers' Perceptions

ABC is respected for its comprehensive news coverage, educational programs, and commitment to serving all Australians. Customers appreciate the quality but sometimes find the content less engaging compared to commercial networks.

Target Customers

General audiences, families, and individuals seeking reliable news and diverse educational content.

Key Competitors

SBS, Channel 7, Channel 9

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COUNTRIES COVERED

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Philippines

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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