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ABC (Australian Broadcasting Corporation)
Australia
Category
Media & Broadcasting
Active Year
1932-present
Founders
Australian Government
Website
Estimated Brand Value (2024)
$3 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
National broadcaster known for its news, educational programs, and diverse content
Customers' Perceptions
ABC is respected for its comprehensive news coverage, educational programs, and commitment to serving all Australians. Customers appreciate the quality but sometimes find the content less engaging compared to commercial networks.
Target Customers
General audiences, families, and individuals seeking reliable news and diverse educational content.
Key Competitors
SBS, Channel 7, Channel 9
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