top of page
ABA Insurance
Cambodia
Category
Insurance
Active Year
2007 - Present
Founders
ABA Group
Website
Estimated Brand Value (2024)
$50 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading insurance company known for quality and innovation
Customers' Perceptions
High customer satisfaction due to service quality and flexibility, but competition from other insurance providers is increasing
Target Customers
Individuals, families, SMEs, corporate clients
Key Competitors
Manulife Cambodia, Prudential Cambodia, AIA Cambodia
bottom of page