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ABA Insurance

Cambodia

Category

Insurance

Active Year

2007 - Present

Founders

ABA Group

Website

Estimated Brand Value (2024)

$50 million

Net Promotion Score (NPS) (2024)

54

Customers Satisfaction (1-10) (2024)

8.7/10

Unique Selling Proposition (USP)

Leading insurance company known for quality and innovation

Customers' Perceptions

High customer satisfaction due to service quality and flexibility, but competition from other insurance providers is increasing

Target Customers

Individuals, families, SMEs, corporate clients

Key Competitors

Manulife Cambodia, Prudential Cambodia, AIA Cambodia

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COUNTRIES COVERED

Japan

South Korea

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Cambodia

COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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