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A2 Milk Company

New Zealand

Category

Dairy Products

Active Year

2000 - Present

Founders

Dr. Corran McLachlan

Website

Estimated Brand Value (2024)

$7 billion

Net Promotion Score (NPS) (2024)

75

Customers Satisfaction (1-10) (2024)

9

Unique Selling Proposition (USP)

Iconic New Zealand dairy company known for its A2 protein milk products and commitment to health and wellness

Customers' Perceptions

A2 Milk Company is well-loved for its A2 protein milk, making it a popular choice among health-conscious consumers. Customers appreciate the health benefits but sometimes find the products more expensive than regular milk.

Target Customers

Health-conscious individuals, families, and dairy enthusiasts seeking high-quality milk products with A2 protein benefits.

Key Competitors

Fonterra, Synlait, Meadow Fresh

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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