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A2 Milk Company
New Zealand
Category
Dairy Products
Active Year
2000 - Present
Founders
Dr. Corran McLachlan
Website
Estimated Brand Value (2024)
$7 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic New Zealand dairy company known for its A2 protein milk products and commitment to health and wellness
Customers' Perceptions
A2 Milk Company is well-loved for its A2 protein milk, making it a popular choice among health-conscious consumers. Customers appreciate the health benefits but sometimes find the products more expensive than regular milk.
Target Customers
Health-conscious individuals, families, and dairy enthusiasts seeking high-quality milk products with A2 protein benefits.
Key Competitors
Fonterra, Synlait, Meadow Fresh
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