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A Bathing Ape (BAPE)

Japan

Category

Fashion & Apparel

Active Year

1993-present

Founders

Nigo

Website

Estimated Brand Value (2024)

$1 billion

Net Promotion Score (NPS) (2024)

56

Customers Satisfaction (1-10) (2024)

8.8/10

Unique Selling Proposition (USP)

Iconic streetwear brand known for unique designs and collaborations

Customers' Perceptions

High brand recognition and customer loyalty, but competition from other streetwear brands is increasing

Target Customers

Fashion-forward individuals, streetwear enthusiasts, young adults

Key Competitors

Supreme, Neighborhood, WTAPS

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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