top of page
A Bathing Ape (BAPE)
Japan
Category
Fashion & Apparel
Active Year
1993-present
Founders
Nigo
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Iconic streetwear brand known for unique designs and collaborations
Customers' Perceptions
High brand recognition and customer loyalty, but competition from other streetwear brands is increasing
Target Customers
Fashion-forward individuals, streetwear enthusiasts, young adults
Key Competitors
Supreme, Neighborhood, WTAPS
bottom of page